In partnership with SGPR, Courted, represented by its founder Courtney O’Neal-Allen, planned and executed a custom marketing strategy to expand the awareness of the global beauty brand OLAY for its product campaigns. While OLAY has been a household name for more than 70 years, expansion and repositioning were desired for the skincare brand in 2020. Through brand positioning and visual storytelling, Courtney served as a national spokesperson for OLAY on broadcast television. As a result of this engagement, Courted serves as a strategic partner for OLAY.
